Pregame Concept Store and Bar is an immersive concept store, restaurant, and bar envisioned as a sculpted, maze-inspired interior that transforms a structurally challenging shell into a continuous, cavern-like spatial narrative. Drawing from Egyptian cave formations, subterranean passages, and ancient excavation logics, the project reinterprets primordial spatiality through contemporary material innovation and an experiential architectural language.
Limitations Turn Into Features
The site imposed significant constraints: numerous structural columns, exposed beams, and unusually low ceiling heights. Rather than concealing these limitations, the design absorbs and transforms them. Columns swell into monolithic masses; beams dissolve into contoured ceiling profiles; structure reshapes itself into architecture. This approach converts limitations into defining features, creating a muscular, unified interior where no element feels additive.
The Circulation & Material Identity
Here, the maze-like circulation becomes intentional: it guides visitors deeper into the store, encouraging exploration and engagement, ensuring they complete their selection before being naturally led upward toward the restaurant level. This journey—first through the sculpted retail landscape, then upward through the carved passages—forms the backbone of the project's experiential narrative.
Although the two floors offer distinct atmospheres, they remain unified by a single material identity and an unbroken spatial flow. The deeper recesses, overhangs, and consistent curvature are supported by a concealed aluminum sub-frame system, which provides dimensional stability while allowing precise shaping of negative volumes.
